Once published or distributed, DAMs can analyze how, where and by whom assets are being used.ĭigital asset management platforms are used by marketing, sales and creative teams at some of the world's largest brands. When used for distribution, DAMs encourage asset permissioning and expiration, ensuring only the correct content is available to the correct recipient for a specified amount of time. In addition to meticulous organization within the DAM’s central file system, these files are discoverable using unique identifiers such as their metadata and tags (auto and manual). DAMs are intended to encourage the organization of a company’s digital architecture, eliminating the use of buried files and folders typically housed in Google Drive or Dropbox.ĭAM systems scale to store massive quantities of digital assets, including but not limited to: photos, audio files, graphics, logos, colors, animations, 3D video, PDF files, fonts, etc. A DAM is a software platform brands use to store, edit, distribute and track their brand assets.
Digital Asset Management (DAM) has, in recent years, become a critical system for companies of all industries and sizes.
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